Meridian Market Consultants (MMC) has published a new report titled, “Kombucha Market: Opportunity Analysis and Future Assessment 2019 to 2028. According to the report, the global Kombucha Market in 2020 is estimated for more than US$ 2.1 Bn and expected to reach a value of US$ 8.5 Bn by 2028 with a significant CAGR of 19.3%. As per the report, the population in well-developed and developing regions are more inclined towards their health and they are performing various anonymous activities such as home remedies to improve their health regularly. Population in such regions is adapting to novel ideas for making their health better by using various organic products. Kombucha is something that is proven beneficial for various diseases such as asthma, cataracts, diabetes, gout, etc. The base year considered for the study is 2019, and the market size is projected from 2020 to 2028.
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Kombucha Market Dynamics
Rapidly changing lifestyle and increasing per capita income are the major factors that propel the growth of this market. Moreover, easy production procedures, growing health awareness, and increasing research & development activities also robust the demand for kombucha beverages in the global market.
Additionally, the elevated demand for kombucha in emerging economies coupled with the increasing demand for functional beverages creates more growth opportunities for this market, globally. However, the regulations associated with the application of microbes and the complex supply chain may restrict the growth of this market.
The global kombucha market is expected to increase at a significant CAGR over the forecast period owing to the increasing disposable income, growth in demand of fortified foods & beverage products along with rising health awareness concern among consumers.
Additionally, the research and innovations in the field of food & beverage industries are also the major factors fueling the growth of this market, globally.
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Kombucha Market Key Players
The global kombucha market is mainly dominated by Buchi Kombucha, Cell – Nique Corporation, GT’s Kombucha, Hain Celestial Group, Kevita, Inc., Kombucha Wonder Drink, Kosmic Kombucha, Live Soda Kombucha, Makana Beverages Inc., Nesalla Kombucha, and Red Bull GmbH.
Kombucha Market Segmentation
The global kombucha market is segmented on the basis of flavor, type, and region.
On the basis of flavor, the global kombucha market can be segmented into herbs & spices, citrus, berries, apple, coconut, & mango, flowers, and others. On the basis of type, the global kombucha market can be segmented into yeast, bacteria, mold, and others.
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Kombucha Market Regional Overview & Analysis
On the basis of region, the global kombucha market is segmented into six regions namely North America, Latin America, Asia Pacific, Europe, Middle East, and Africa. North America kombucha market is expected to be the most dominating market throughout the forecast period, accounting for the upsurge demand for health beverages in this region. Moreover, the growing awareness of such functional beverages is transforming household workers into commercial product producers, which, in turn, is also propelling the demand for kombucha. However, the Asia Pacific kombucha market is recorded to have the second-largest market share and is expected to grow during the forecast period, owing to the increasing health awareness and benefits of this drink.
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