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Home Business Five Brands and Their Stories Behind the Logo
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Five Brands and Their Stories Behind the Logo

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Mathilda Clark
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October 6, 2022
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    logo makes a brand

    The logo is one of the most essential things for any successful business or brands. For a company to be recognizable, it needs to come up with a unique logo. The logo is what showcases a brand. It makes the brand stand apart from all its competitors and helps to create a unique identity. People are able to easily recognize famous brands by just their logs. A logo represents a brand symbolically or pictorially. It also represents its values and core work ethics. Thus, companies must choose their logo creatively and wisely. 

    Confused about how to go about finding the best logo for your company? Do not worry as Smashing Logo is here to help you out. Check out the Smashing Logo website and its product offerings. There you can choose and buy the perfect logo design for your company. Their logo designs are even customizable as per the brand’s notion and its concept. A good company logo should be attractive looking, and a true representative of the brand. A creative yet suitable logo is very essential for any company. However, it also has to be cost-efficient. Look out for Smashing Logo discount codes to get the perfect logo at the least price. A good brand logo reflects the brand’s identity and some even have a story attached. Most popular brands today have a meaningful story behind their logo. Here are five brands and the stories behind their logo.

    Amazon

    Amazon.com is a well-renowned brand today. Most people have definitely used it or at least heard of it. Its services are such that it includes many daily necessities from grocery and payment methods to shopping for nearly everything. In Fact, people use it regularly. However, this was not always the case. Amazon was not always as big a brand as it is today. It is found to be registered individually in various industries including shopping, groceries, books, the Ott platform, and many others.

    The company had a very humble beginning. It started as an online book store, and ever since then it has come a very long way. It has changed its logo several times and the logo it has today reflects its journey. The Amazon logo is simple with its name written in black letters, with an arrow in the shape of a smile under it, pointing from a to z. This represents that on Amazon you can get everything that there is from A to Z. At Smashing Logo you can create a Logo for your company too at reasonable prices. Smashing Logo coupon codes will help you get amazing deals on logo designs.

    Mc. Donald’s

    Mc. Donald’s logo is one that can never be misinterpreted, no matter where you are in the world. Seeing the M brings a sense of familiarity and joy to everyone. It has an iconic and easily recognizable logo. The design is quite simple yet attractive. However, this popularly known logo also has an interesting story behind it. The arches that we see in the Mc. Donald’s logo comes from the first franchise of Mc. Donald’s. The building where it was situated had such an arch-like structure in front of it. The arch was taken from there after a few years and has remained as its logo.

    The arch also looks like the letter ‘M’, which stands for Mc. Donald’s. Thus, the logo represents its brand’s history. Apart from these, they have also used the psychology of color. The red stands for energy, and the yellow for happiness. The contrast of yellow on red also makes it eye-catching and easily identifiable from afar.

    BMW

    As a luxury automobile manufacturer, BMW ranks among the best-selling companies. It is a German company, called Bayerische Motoren Werke. The BMW logo is also one of the most identifiable ones. Finding this logo on any merchandise or car can straight away make us recognize the name of the company. The BMW logo itself carries a pretty powerful sense due to the brand’s popularity. The presence of the logo itself makes the brand known-to-all. The BMW logo has an outer circle with the letters BMW on it, and an inner circle with white and blue segments. It is thought that the central white and blue area illustrates a rotating propeller. It signifies the World War II days when the company was involved in the aircraft industry. The white and blue represent the German flag, the brand’s country of origin. Do not forget to use LogoMaker promo codes for attractive prizes.

    Google

    Who hasn’t heard of google? It’s among the world’s most prominent organizations as it wins over the search engine industry. Just like the company, everyone is familiar with its logo as well. To look at, the logo seems very subtle, but it holds a lot of value and meaning. The colors used in google are all primary colors. However, they have also added a secondary color green as well. It was done deliberately to represent the company’s drive to work beyond conventions and think out of the box. This minute yet meaningful detail immediately sets the brand apart from others. The Google logo was also made keeping in mind that it had to be equally accepted and comprehensive globally. Since it is a globally known brand. 

    FedEx

    FedEx has one of the best logos indeed. It has even been awarded for the same. The logo has used negative space very smartly and is known for its optical illusion effect. If one notices correctly, a write arrow is perceived between E and X. This arrow represents the brand’s values of speed, perseverance, and accuracy. The use of colors is also very unconventional. The purple stands for how the employees would do everything to serve their customers better and efficiently. The color orange stands for diversity. Besides, both colors together make an attractive combination. Thinking of having an attractive color combination for your company’s logo? The Smashing Logo’s work team may help out. 

    For all these brands, there are some common noticeable things. The designs are merely subtle. They are uncomplicated and easy to understand. The colors are also used considerably. All brand owners can take inspiration from these brands and come up with an idea for their brand’s perfect logo. Coming back to Smashing Logo’s web business for logo creation.

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