Home Business Are Press Releases Still Good For SEO?

Are Press Releases Still Good For SEO?


The world of online marketing is changing rapidly, with new challenges and opportunities around every corner. One of the biggest changes involves the use of press releases as part of your overall Zib Digital SEO in Gold Coast strategy. 

Do you still need to use them? Or can you just rely on organic search results? 

Here are a few reasons why you should consider using press releases in your SEO strategy:

Gain more audience visibility for your business.

A press release is a great Zib Digital SEO in Gold Coast way to increase the visibility of your business. It can help you gain more audience awareness, customer trust and loyalty, as well as customer retention and referrals.

local SEO in Gold Coast

Increase brand awareness for your company or product. Press releases allow you to reach out to journalists who might not otherwise be interested in what you have to say unless they hear about it through another source (such as Twitter). 

This gives them an opportunity to read about what makes your organization unique while also providing them with valuable information that may be useful in future articles or stories on their own sites/blogs/etcetera. 

The best part? 

If they like what they see enough (or if there’s something interesting enough), then maybe they’ll write about it!

Build authority and improve the reputation of your business.

You can build authority and improve the reputation of your business.

Press releases are a great way to build authority in your industry, which is one of the most important factors when it comes to SEO. 

If you want to rank better in search engines, then you need to make sure that all of your press releases are written from an authoritative perspective. 

This means that they should contain facts about what makes your business different from other competitors and how these differences will benefit customers/users if used correctly (for example: “Our premium service gives businesses access to our team of experts who can help them grow faster than ever before”).

Boost referral traffic to your website.

The more people who read your press release, the more people will visit your website. The more visitors you get, the better chance you have of converting them into customers. And if they’re customers—well, that’s when things get interesting!

The fact is: press releases still work as well (or even better) than ever before in terms of increasing awareness and boosting referral traffic to websites from contacts made through social media outlets like Twitter and Facebook.

Increase brand awareness.

Brand awareness is the number of people who know about your brand. It can be measured by how many people have heard about you or how many people would be likely to buy from you.

Press releases are an excellent way to increase brand awareness because they’re free and easy for everyone—including search engines! In addition, press releases can be sent out on any topic, so there’s no limit on what kind of information could be included in one press release (as long as it’s relevant). 

Finally, since most businesses have more than one product or service they offer (like restaurants), sending multiple press releases will help with increasing overall exposure throughout social media platforms like Facebook and Twitter as well as Google News Alerts, which is another great way for SEO purposes because it sends out alerts when new articles are published related specifically pertaining back towards your company/brand name.”


Press releases are still a great way for Zib Digital SEO in Gold Coast to get more visibility for their business. They’re an easy way to introduce yourself and your company to new audiences, build authority, and boost referral traffic. 

The best part? 

You can use them even if you don’t have any specific content or ideas prepared in advance of writing the release!