The real estate industry is one of the most lucrative but competitive because of its high popularity as an investment vehicle over the years. This has also resulted in many individuals becoming real estate agents to gain from the industry’s earning opportunities.
However, with the high number of individuals and agencies competing to stand out, it’s essential that one creates and implements a sound marketing strategy to break out from the pack. To help you succeed in the industry, here’s a marketing guide for real estate agents.
Set Target Goals
To succeed in your journey as a real estate agent, you must begin with the end in mind. You must first identify what you want to achieve when creating a marketing strategy. Your real estate goals must be specific, measurable, achievable, realistic, and time-bound (SMART). Following the SMART goals method is an excellent way to pour in the required efforts in a specific direction that’s not hard to achieve.
It also ensures your goals remain realistically attainable, given your capacity in a set time. Setting target goals will make it easier for you to focus on particular metrics. For example, you can set your goals to attain a certain number of leads for the first two quarters of the year. This will give you a specific goal to focus on; otherwise, you might accomplish nothing.
Build A Professional Website
In the digital age, a website is like a signboard and building for one’s business. Creating and maintaining a professional website as a real estate agent is an excellent way to be found and establish your legitimacy as a professional. It also helps to create a perception of someone who’s up to date with the times.
Furthermore, a real estate agent’s website can help you showcase the current inventory of properties for lease or sale and testimonials from past clients. It’s a great way to help with the SEO side of marketing your services. If you want to command attention and build trust with your prospects, your website must include the following:
- Information about neighborhoods you’re targeting
- High Definition (HD) pictures and videos of the properties
- Advice from experts
- Search options by feature or map
- Market value information
- An informative real estate blog that contains keywords for SEO building
- Your bio
Having a website isn’t a one-time effort. You must keep the content updated to reflect changes in your inventory or new blog posts to remain valuable to your prospects.
Post Consistently On Social Media
Most of the world’s population is on social media; hence, it’s one of the best ways to reach out to potential clients. Harness the power of social media by creating valuable and relevant content for your prospects.
Examples of content one can publish may include tips when buying a new home, a checklist of requirements before moving into a new house, and other topics that try to answer some of the burning questions homeowners and buyers have.
Keep in mind that social media platforms are exceptional spaces to get traffic to direct back to a website. An active and engaging social media page also helps you achieve your marketing goals and get your services in front of a bigger audience.
Be Active In Community Events
Aside from online marketing, make offline marketing a part of your strategy. Joining community events as a sponsor is one of the excellent ways to make people aware of one’s brand, mainly if you handle multiple properties in the same community.
By becoming a recurring supporter in events from local schools or organizations, your brand becomes established and seen as an authority in real estate matters. Becoming known to locals is bound to give one new business either from the local residents or their referrals.
Marketing campaigns can eat up a lot of your time. You might not have the luxury of time given the tasks you need to accomplish in a day. Automating tasks can come in handy to keep up with the demands of the business while ensuring that you meet your marketing campaign goals.
This may involve using chatbots and scheduling apps, amongst others, as you may need. Chatbots can help one manage inquiries and follow-ups sent through the chat feature of a website or social media profile. While scheduling apps can ease the process of updating social media posts and help you publish content on time.
Monitor The Numbers
In anything with set goals, including a marketing campaign, it’s vital to monitor your metrics. This will help you track and ensure you accomplish all activities you prepared for and if or not you’re getting the desired results. Quantifying your progress is an excellent way to repeat what works, tweak tactics to improve your results, or eliminate processes that don’t give a return on investment (ROI).
A real estate agent’s job isn’t a walk in the park; hence, to keep going in the right direction and prevent burning out, it’s critical to have a sound marketing strategy. Online and offline activities should work with each other to bring in results. Don’t forget: a marketing strategy shouldn’t be rigid but agile enough to pivot should the need prevail based on the numbers one gets.