Return to: E-Commerce News

ORRA launches stunning ‘Infinity collection’ of platinum love bands celebrating the season of togetherness

ORRA launches stunning ‘Infinity collection’ of platinum love bands celebrating the season of togetherness

Mumbai, 23rd December, 2016: In celebration of this wonderful season of togetherness, ORRA, one of India’s most preferred jewellery brands has recently launched a stunning collection of couple love bands as part of its Infinity Collection. A curation of exquisite couple rings in timeless platinum, the bands aim to signify the message to the one you love that that you will always be by their side.

Witnessing a growth curve with the modern jewellery consumer, platinum is also a new favourite amongst brides and grooms. Being the first to introduce the Platinum Couples Collection of love bands, ORRA is upbeat about its latest launch and continues to see a rising preference amongst couples more so the newly engaged couples. Working with the different emotions associated to love and with Valentine’s Day right round the corner, the new collection celebrates how two people bound together by fate; grow to cherish the love that they share.

Commenting on the launch of the collection, Mr. Vijay Jain (CEO and Director – ORRA) says, “On account of demonetization, while there is a concern with both dates and spends for the wedding season, engagements on the other hand are witnessing robust growth. While weddings are social in nature, engagements are more personal and a commitment to each other. It is a celebration between the couple and their immediate family. The preference of choice is love bands in platinum and what is interesting is that it is becoming a favorite not only amongst newly engaged couples, but also amongst those renewing the vows that they made to each other five or even ten years ago! Therefore, inspite of the market slowdown currently, we are seeing a rising interest in this segment. Keeping this in mind, we saw it as the most opportune time to launch our new platinum love band collection ‘Infinity’. Styled around Greek symbolism, the collection comes studded with exquisite Belgian diamonds, serving as a perfect engagement, anniversary or Valentine’s gift.”

Available in a series of designs themed around the concept of ‘us’, the collection is made available across all of ORRA’s 32 stores across 24 cities. For more details log onto

More about ORRA’s Infinity collection:

The Infinity collection consist of couple rings, which have the word “US” meaning being together, concealed dramatically, in the lines and arrays in the design. The collection is a celebration of togetherness and the love that keeps a couple together.

Every design has the word “US” written either in the filigree pattern, or the air gap or etched pattern. In certain designs, alphabet “U” has been merged within the alphabet “S”. The rings have been fused with Rose Gold along with Platinum to enhance the simplicity and style of designs.

About ORRA:

ORRA is one of India's finest jewellery retail chains, having spread its glow with 32 stores across 24 cities. It has been at the forefront of design leadership and product innovation with 5 global design centres in Tokyo, Hong Kong, Antwerp, Mumbai and New York.
ORRA’s designs are handcrafted to perfection by master craftsmen who have inherited the centuries year old legacy of jewellery making. ORRA has a host of collections set with brilliantly cut diamonds. While Belgian diamonds have been ORRA’s specialty, the addition of 22kt gold jewellery in 17 of its stores makes ORRA a full service jeweller, offering its customers a feel of the best designs and a total shopping experience.
Solitaires are available in varied cuts and sizes. Innovation is the key to success and is proven right with the introduction of the ORRA Crown Star, a 73 facet solitaire v/s the regular 57 facets. These facets are aligned in perfect proportion to provide maximum brilliance. The accuracy with which the diamond is cut gives it an unmatched brilliance.

Instagram: ...

News Release: ORRA launches stunning ‘Infinity collection’ of platinum love bands celebrating the season of togetherness
Submitted on: December 27, 2016 12:18:45 PM
Submitted by: raj kapoor
On behalf of: